www.yuxuanw.com
she/her


Ash WeiPRINTED ON DEMAND
A book is a time-bound experience with both linear and non-linear narratives. Reading intertwines with the environment and current mood. Revisiting an old book brings memories flooding back, blending with new surroundings and mood. A book holds its own story as well as readers’ paralleled narratives.

[Self-publication] refers to the act of a creator independently publishing their work without the involvement of a traditional publishing house. [It ] is a playground. [It ] pushes boundaries, experimenting with content, layouts, typography, and colors. [It ] is a method of breaking free from the grip of consumerism and capitalism, allowing creators to dive into topics they're truly passionate about and reclaim ownership of their work.

[It ] reaffirms designers' interests. [It ] reassures designers that their creativity has a home beyond client briefs and corporate constraints. [It ] celebrates voices that go unheard in mainstream discourse.

[It ] is a manifesto, a bold rebellion, where creators announce their assertions in the form of a book. [It ] is a handshake, connecting individuals who share common aspirations. [It ] is a confession.

[It ] is free. [It ] is confident. [It ] is urgent. [It ] is fun.

Through dialogues with self-publishers, book artists, co-founders of bookshops and art spaces, and organizers of art book fairs; through par - ticipation in workshops with designers and the general public alongside personal journeys exploring the artistic potential of books as a medium of expression, Printed on Demand endeavors to carve out a distinct perspective within the vast landscape of self-publishing. It aims to offer glimpses into its expansive realms encompassing art, design, economics, politics, and humanities. Printed on Demand is developed in two direc - tions: self-publishing for me and self-publishing for us. Self-publishing, akin to printing on demand, serves as a conduit for fulfilling the demands of both creators and readers, facilitating a symbiotic relationship between personal expression and societal engagement.


Fungi in Massachusetts, 2023.
Printed booklet, 8½ × 5½ × ⅝ in.
Process Book, 2023.
Printed booklet, 11 × 8½ × ¾ in.
Fungi in New Jersey, 2024.
Printed booklet, 8½ × 5½ × ⅝ in.
Montage Display, 2023.
Type specimen, 8¼ × 5¼ × ¼ in.
Breaking the Mold: Typography, Design, and Subversion, 2023. Printed book, 8½ × 5½ × ⅝ in.