ABOUT
@bu_graphicdesign
@bostonpainting
@pmp.bu
@bostonsculpture
@buvisualnarrative
she/her
Veridiana Victorelli
Having a background in communication and art, I’ve observed a significant conflict between structure and emotional depth in design. I’ve chosen to pursue designing innovative and emotionally engaging pieces aiming to create impactful and informative experiences while remaining contemporary.
In the search for emotionally engaging design, this thesis explores the richness of nuances and investigates how to bridge the gap between structure and emotion. By delving into personal experiences and creating design projects that fuse memories, expressions, and nostalgia, it seeks to resonate with its audience’s emotions and create a lasting impact while still translating the intended message.
It is integral to this thesis that the design leverages nostalgic undertones, positive emotions, and the power of memories. This approach results in pieces that fuse familiarity and comfort, drawing upon untranslatable feelings like saudade or cafuné. My research expands into multi-sensory experiences, joining physical and emotional stimuli that invite audiences into immersive experiences.
To create work that evolves beyond convention, an extensive exploration of existing theories and scholarly work is in play, delving into the essence of multi-sensory engagement. Drawing from foundational concepts of emotional design and the advocacy for innovation and cross-disciplinary design, my work investigates design experiences that transcend visual communications alone.
Risograph prints, each 11 × 17 in.
Mirror installation, 8 × 8 ft.
Publication, 9½ × 7½ in.