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Yinxue (Lucy) ZouMETAMORPHOSIS
My thesis explores the transformative journey of graphic design as it evolves from its traditional roots in print media to the dynamic realm of digital and multimedia formats, drawing a parallel to the metamorphosis of butterflies. This metaphor serves not only to illuminate the technolog - ical advancements in the field but also to provoke a deeper inquiry into the interplay between art and technology. The core of my investigation centers on how the advent of digitalization reshapes the role of designers, altering the dynamics of audience interaction and challenging traditional perceptions of visual consumption.

By contrasting the constraints of print media with the expansive potential of digital platforms, including the advent of augmented and virtual reality technologies, I aim to uncover how these innovations extend the creative capabilities of designers and redefine the user experience. Metamorphosis critically examines the ethical considerations that accompany this digital shift, with a particular focus on issues of accessibility, environmental sustainability, and the digital divide. Through a dialectical approach, my research seeks to not only chronicle the evolution of graphic design in response to technological progress but also to forecast the future trajectory of the field, anticipating the integration of cutting-edge technologies. This thesis strives to provide a comprehensive analysis of the complex relationship between graphic design and technol - ogy, highlighting the significant impact of digital transformation on the discipline and its broader implications for societal and cultural evolution.


Synergraph, 2022.
Print, 48 × 60 in.
Timeless Admissions, 2022.
Print, 2½ × 7 in.
Distress signal, 2023.
Installation, paper and yarn, dimensions variable.
Merge, 2022.
Print, 48 × 60 in.