Yinxue (Lucy) ZouMETAMORPHOSISMy thesis explores the transformative journey of graphic design as it
evolves from its traditional roots in print media to the dynamic realm of
digital and multimedia formats, drawing a parallel to the metamorphosis
of butterflies. This metaphor serves not only to illuminate the technolog
-
ical advancements in the field but also to provoke a deeper inquiry into
the interplay between art and technology. The core of my investigation
centers on how the advent of digitalization reshapes the role of designers,
altering the dynamics of audience interaction and challenging traditional
perceptions of visual consumption.
By contrasting the constraints of print media with the expansive
potential of digital platforms, including the advent of augmented and
virtual reality technologies, I aim to uncover how these innovations
extend the creative capabilities of designers and redefine the user
experience. Metamorphosis critically examines the ethical considerations
that accompany this digital shift, with a particular focus on issues of
accessibility, environmental sustainability, and the digital divide. Through
a dialectical approach, my research seeks to not only chronicle the
evolution of graphic design in response to technological progress but also
to forecast the future trajectory of the field, anticipating the integration of
cutting-edge technologies. This thesis strives to provide a comprehensive
analysis of the complex relationship between graphic design and technol
-
ogy, highlighting the significant impact of digital transformation on the
discipline and its broader implications for societal and cultural evolution.
Synergraph, 2022.
Print, 48 × 60 in.Timeless Admissions, 2022.
Print,
2½ × 7 in.Distress signal, 2023.
Installation,
paper and yarn, dimensions variable.Merge, 2022.
Print, 48 × 60 in.